MY STORY...
I wouldn’t call myself a Playlist Designer if I weren’t first—and always—a Music Curator. It’s been my lifelong obsession.
My story starts in the early ’80s, immersed in CD culture—Columbia House subscriptions, endless trips and countless hours spent in Tower Records in Yonkers and on 66th and Broadway, HMV and Newbury Comics in Massachusetts and New York, Virgin Megastore in New York, plus additional time spent in places like The Wiz and Best Buy.
When the digital revolution hit in 1999, I fell hard for the iPod, iTunes, and MP3s—converting tens of thousands of CDs into a private digital archive. By 2007, I was a resident DJ at a wine bar, spinning private events and local parties. That’s where a producer with his own studio introduced me to something I didn’t know existed: curating playlists for hospitality brands.
Fast-forward to 2014: I became a Playlist Designer, dubbed a “Music Architect,” then promoted to Lead Music Architect, while working for RoundHouse Multimedia. Since then, I’ve devoted myself to crafting immersive sonic experiences that turn brand spaces into emotional memories—designing playlists for luxury resorts across the Caribbean and Mexico, plus select one-off projects for other brands.
For years, I’ve been the hidden spark—the human touch behind the soundtrack of countless unforgettable moments. When the music clicked and everyone felt good, that was my work breathing life into the atmosphere. Every playlist was intentional, inventive, and deeply human—built to help venues stand apart and guests truly feel the vibe.
MY LIBRARY...
Each project pulls from a private, offline vault of more than 1.5 million MP3s, built one track at a time over decades of curiosity and care through obsessive collecting and curation. Every track is tagged by genre and sub‑genre (checked against Beatport), tempo, time‑of‑day, vocals, edits, and era—so playlists can be sculpted with razor‑sharp precision for any brand, environment, or atmosphere, and still run flawlessly on shuffle. And none of it lives in the cloud or on a public platform; it’s a living, breathing archive spread across multiple solid state drives.
My library also goes deep into explicit and boundary‑pushing territory, making it possible to design playlists for spaces that want more edge, attitude, or after‑hours energy—without dialing anything back.
Playlist projects for Roundhouse Multimedia, 2014–2025
Atelier De Hoteles
Azul Beach
Baha Mar
Banyan Tree
Blue Diamond
Chic
Excellence
Finest
Goldwynn
Grand Hyatt
Hilton
Iberostar
INNside NY
Jewel Palms Beach
Karisma
Le Chique
Majestic
Melia
Mix, Creative Kitchen
Nickelodeon
Palladium
Paradisus
Planet Hollywood
Princess
Regatta, Buffet
Royalton
Rosewood
Sirenis
Straw Hat
Tafer (Palmar Beach)
The Island House
The Reef, by CuisinArt
Valentin
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." ~Maya Angelou
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