Niche Playlist Design

I’m a Music Curator and Playlist Designer with decades of experience shaping sound for world-class resort brands and diverse guest environments.

After years of curating music for 25+ hospitality brands, I’m focusing on creating niche playlists crafted for personal listening, small soirées, and wine bar environments—each shaped by atmosphere, flow, and a distinctly human touch.

...started in the early ’80s, thanks to my dad—an audiophile who loved music tech before it was mainstream. His collection of vinyl, tapes, and CDs was all over the map, and he’s the one who introduced me to Tower Records in Yonkers, NY. Once I could drive, I practically lived there, spending hours flipping through CDs in nearly every aisle.

When I headed to college in Boston, the routine continued—between Tower, HMV, and Newbury Comics, my CD collection grew fast. By 1999, I was all in on digital. MP3s, iTunes, and the iPod became my new obsession. I was also working in Manhattan. I’d hit HMV, Virgin Megastore, and Tower Records every other Tuesday to grab new releases.

A few years later, while DJing in a wine bar, I met a producer who introduced me to something that changed everything: playlist curation for hospitality brands.

In 2014, I joined RoundHouse Multimedia as Lead Music Architect, designing playlists for luxury resorts across the Caribbean and Mexico. My goal was simple—bring each brand’s personality to life and make every space feel vibrant and alive through music.