Niche Playlist Design

My journey began in the early ’80s, when my dad, an audiophile, introduced me to Tower Records in Yonkers, New York. That discovery sparked a lifelong obsession with music, one CD at a time.

While attending college near Boston and later working at New Line Cinema in Manhattan, record-store visits became a weekly ritual. In 1999, I embraced MP3s, beginning a digital archive that would grow alongside my passion for discovery. Writing music reviews for DJ Ron Slomowicz at DanceMusic.About.com later sharpened my voice and kept me close to emerging sounds.

A chance meeting while DJing at a wine bar opened the door to hospitality music curation. From 2014 to 2025, I served as the Lead Playlist Designer for a boutique background music provider, creating playlists for different spaces and times of day across more than 30 hospitality brands located in the Caribbean, Mexico, and the U.S.

My goal was simple: bring each brand’s personality to life through music.