"Neesh" Playlist Design

Hey, I'm Mike Stier!

I'm a Music Curator and Playlist Designer.

 


My music journey...

I got my start in the early ’80s, guided by my dad—an audiophile, who introduced me to Tower Records in Yonkers, NY and sparked my first obsession: the Compact Disc.

In college near Boston, that ritual expanded—Tower, HMV, Newbury Comics—my collection grew rapidly. By 1999, I embraced MP3s, iTunes, and the iPod, building a personal archive that doubled as a promotional engine. Working in Manhattan, discovery became a discipline, with bi-weekly runs to HMV, Virgin Megastore, and Tower.

I later wrote music reviews under DJ Ron Slomowicz at DanceMusic.About.com, sharpening my voice and staying close to emerging sounds.

The turning point came while DJing at a wine bar, when a chance meeting led me into custom curated playlists for hospitality brands.

From 2014 to 2025, I served as the Lead Playlist Designer for a boutique background music provider, curating multi-zone playlists for over 30 hospitality brands across the Caribbean, Mexico, and the U.S. My goal was simple: bring each brand’s personality to life and make every space feel vibrant through music.

My Music Curation (6) Core Criteria

1. Era/year(s)

2. Genre(s)

3. Time-of-day

4. Tempo

5. Atmosphere

6. Playlist length


(All playlists start with 5–7 seed songs.)

Led Music Curation & Playlist Design Projects:

I. Paradisus Resorts: (5)

  • Mexico; Argentina; Dominican Republic
  • 22 zones, 37 day/night-parted playlists


II. Royalton Luxury Resorts: (9)

  • Chic, Antigua; Mexico; Dominican Republic 
  • Hideaways/Blue Waters, Montego Bay, Jamaica
  • Planet Hollywood, Mexico; Costa Rica
  • Splash, Punta Cana, Dom. Republic; Riviera, Cancun, Mexico
  • Saint Lucia
  • 20 zones, 40 day/night-parted playlists


III. Falcon's Resorts by Melia (Paradisus Grand Cana, Punta Cana, DR)

  • 5 zones, 12 day/night-parted playlists 


IV. Goldwynn Resorts, Nassau, Bahamas

  • 5 zones, 11 day/night-parted playlists


V. Straw Hat Restaurant, Meads Bay, Anquilla 

  • 4 meal seatings,  4 day/night-parted playlists

My goal is to work for another background playlist provider.

My website is a starting point, not the whole story. If you’re curious whether we should work together, let’s talk and find out.

Mike@NichePlaylistDesign.comLinkedinSpotify sample playlists

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